Unsuitability Claims: Navigating Investor Expectations


The financial advisory industry operates in a complex regulatory environment, where the potential for misunderstandings and disputes can arise. One such area of contention is the concept of “suitability.” While the duty of care to clients is paramount, examining the challenges that advisors face in fulfilling this obligation is essential.

The Evolving Nature Of Investment Advice

The investment landscape is dynamic — influenced by economic shifts, market volatility, and regulatory changes. What constitutes a suitable investment can evolve. This necessitates that advisors take a proactive approach to stay informed and adapt their recommendations accordingly.

The Subjectivity Of Risk Tolerance

Assessing an investor’s risk tolerance is inherently subjective. While questionnaires and discussions are valuable tools, individual risk preferences can fluctuate, based on personal circumstances, market conditions, and psychological factors. It’s challenging to predict with absolute certainty how an investor will react to market fluctuations.

The Hindsight Bias Factor

In the aftermath of poor investment performance, clients may be inclined to question the suitability of past recommendations. This hindsight bias can challenge advisors, as it’s often difficult to anticipate unforeseen market events or economic downturns.

The Burden Of Proof

In cases of alleged unsuitability, the burden of proof to demonstrate that the advisor’s recommendations were inappropriate typically rests with the investor. While advisors have a fiduciary duty, it’s important to recognize that investment decisions involve inherent risks, and not all investments will yield positive returns.

AdvisorLaw: Protecting Your Professional Reputation

AdvisorLaw specializes in defending financial advisors against unfounded claims, including those related to unsuitability. Utilizing the expertise of HLBS attorneys, our team understands the complexities of the financial industry and the challenges faced by advisors.

We provide comprehensive legal representation, including:

  • Claim Investigation: We conduct thorough investigations to uncover the facts and build a strong defense.
  • Dispute Resolution: We effectively represent advisors in arbitration and mediation proceedings.
  • Expungement: We help advisors clear their records of unfounded allegations.

AdvisorLaw is committed to protecting the integrity and reputation of financial advisors. If you’re facing an unsuitability claim, contact us for a confidential consultation.

Case In Point

AdvisorLaw successfully represented an advisor facing an unfounded unsuitability claim related to the purchase of a variable annuity. Despite the client signing documentation acknowledging the risks and benefits of the investment, a dispute was filed. Through a rigorous defense by Peter Lindholm, J.D., we were able to demonstrate that the advisor had acted in good faith and that the client’s claims were without merit. The case was ultimately dismissed under FINRA Rule 2080(b)(1)(A), and the claim of the customer was declared false under FINRA Rule 2080(b)(1)(C).

With the Arbitrator’s award in favor of the expungement of the claim, this advisor will soon have a record reflecting zero customer disputes.

Protect Your Reputation With AdvisorLaw

Unfounded claims can damage your professional reputation and lead to significant financial losses. AdvisorLaw is committed to protecting your interests.

AdvisorLaw is dedicated to protecting the integrity and reputation of financial advisors. We understand the challenges you face, and we are committed to providing you with the highest level of legal representation.  

Contact us today for a confidential consultation.

FINRA | Enforcement Blog Contact